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Who are we?

Experts in healthcare – Experts in qualitative – Experts in fieldwork.


QualWorld is an independent fieldwork agency specializing in qualitative market research for the healthcare industry. QualWorld was founded by a team of five veterans of the pharmaceutical market research industry.


Although QualWorld is a new company, our team has been working together in the same capacity for over 4 years. During this period, they have conducted an average of 1000+ qualitative projects per year.


QualWorld is a boutique fieldwork agency with industry-unique global capabilities. Our 16 experts located in 9 countries around the world (Europe, US, Asia and Latam) offer global field solutions to your qualitative research needs, paired with in-depth local expertise.




QualWorld offers a full range of traditional qualitative methodologies in both in-field and central location settings.


- In-field face-to-face interviews,

- IDIs in Central Location,

- Focus Groups in Central Location,

- Tele-depth interviews.

Innovative qualitative methodologies

With over 400 phone and online multi-country projects managed per year, QualWorld is an industry leader in fieldwork of innovative qualitative methodologies.

- Online Focus Groups,

- Online in-Depth Interviews,

- Online Bulletin Boards,

- Web-assisted Tele-Depth Interviews.