Every one of our project managers has 3 to 25 years of experience in healthcare market research and brings a unique local, methodological, operational or therapeutic expertise.

All team members possess prior fieldwork and/or full service agency experience, at the local and international level, in all kinds of capacities: recruiters, moderators, analysts, translators, full service project managers, local fieldwork coordinators, etc.

Our truly international and multi-cultural team speaks 20 different languages.

Your qual project is in safe hands with our team of seasoned qualitative fieldwork specialists!

Management team

Cedric
Degraeuwe

CEO
Saint Etienne, France

Cedric Degraeuwe, CEO, Saint Etienne, France


Cedric has been the CEO of QualWorld since 2014.

Prior to cofounding QualWorld with 4 other veterans of the industry, Cedric worked in the capacity of Vice President at WorldOne and was in charge of heading the Qualitative department globally, managing a team of 30 project managers and account executives around the world.

Cedric brings with him years of experience in fieldwork, project management and client services in healthcare market research. While working at AplusA (Lyon, France) and later at GfK Research Matters (Basel, Switzerland), he managed all phases of ad-hoc research projects in a number of therapeutic areas, from survey design to in-person presentation of findings to the sponsors of the research.

Cedric is a French native with a degree in international business and marketing (obtained in France) and an MBA in Management (obtained in Louisiana, USA).

“I am huge fan of improvisational theatre, especially improv comedy, both as a spectator and on stage. I have been an improv amateur comedian and instructor since 2008 myself. Not only is it a fantastic and really fun activity, but also an incredible experience that helps me in everyday life and at the work place in many ways.”

Maureen
Day McLaughlin

Managing Partner of
North America
North Carolina, USA

Maureen Day McLaughlin, Managing Partner of North America, North Carolina, USA


Maureen started her career as a social worker, then transitioned into the field of pharmaceutical marketing research. Her extensive experience fielding both domestic and international qualitative research, coupled with experience working in a healthcare setting, provides her an educated perspective on healthcare marketing research.

Maureen has her BS in social work and has completed some graduate course work as well. She has worked in the industry for over 15 years in a variety of roles. Prior to co-founding QualWorld, she has held positions at WorldOne, GfK Healthcare, TVG, and ICR in the role of Head of Qualitative Project Management, Director, Project Manager and Senior Field Manager. During this time, she has managed both qualitative and quantitative research, but her main concentration has been qualitative. Maureen is also a member of PMRG and PBirg.

Maureen enjoys working in such an innovative industry and company that she calls a family of friends. She values the ability to learn and grow in such an international and diverse community. She is always encouraging and ready to help her colleagues.

“In my daily life I enjoy the outdoors, whether it is walking my dog with my husband or gardening. I have belonged to a local organic gardening group for several years and continue to enjoy this time outside. When possible, my husband and I also like to travel and explore the world around us.”

Brandy
Lau

Managing Partner of Asia
London, UK

Brandy Lau, Managing Partner of Asia, London, UK


Brandy Lau is QualWorld’s Managing Partner Asia, responsible for all Asian operations. She co-founded QualWorld in 2014. She has been working as a qualitative researcher, project manager and moderator since 2003. She specializes in healthcare market research. Over the years, Brandy has provided valuable assistance in moderation, project management and execution in mainland China, Taiwan and Hong Kong.

Brandy has experience in a broad range of different types of research, such as product positioning and repositioning, brand image testing, advertising tests, detail aid testing patient pathways, concept testing, segmentations, exploratory and innovative medical device testing, etc.

Brandy graduated from medical school. Her moderation skills are of very high standard. Many clients request her to moderate qualitative studies in Chinese due to her ability to manage challenging discussion guides and tough interviews with a firm and pragmatic approach. Prior to launching the Asian operations of QualWorld Brandy was the Head of Qualitative Project Management at WorldOne from 2008 to 2013, and client’s executive, Senior project manager in Synovate Healthcare from 2003 to 2008.

“I want my daughters to be healthy and be able to reach their dreams, I want them to travel as many places as they can in order to see this beautiful world, enjoy their life with their loved ones. This motivates me to work hard every day.”

Caroline
Keravel

Managing Partner, Resources
Chambery, France

Caroline Keravel, Managing Partner, Resources, Chambery, France


Caroline has been working in healthcare market research since 2002. She started her career at A+A managing international qualitative and quantitative project including moderation report writing and resources management. She then joined WorldOne in 2012 where she was the internal and external consultant for the French market, as well as the Global Head of Qualitative Resources & Solutions where she developed a solid network of suppliers in Europe, US & LATAM.

Caroline cofounded QualWorld in 2014. As one of QualWorld partner Caroline focuses on key clients account management as well as developing and managing resources. Caroline has a French university degree in human sciences as well as a MBA in consumer behaviour and market research from San Francisco State University.

Her experience allows Caroline to fully understand needs of research teams for every part of a project and support PMs toward excellence. She is enthusiastic, highly organized and results- oriented. Caroline has high levels of expectation from herself and collaborators when it comes to project delivery which greatly contributes to QualWorld success.

“I could not imagine starting my day without my nice, hot cup of tea. Enjoying small pleasures in a work day is key to finding balance in our fast pace environment.”

Dino
Lista

Managing Partner of Europe
London, UK

Dino Lista, Managing Partner of Europe, London, UK


Dino co-founded QualWorld in 2014 as Director of Europe. After graduating in communication sciences, he gained a background in market research at EMS as Project Manager. Dino then moved on to WorldOne in 2008, where he helped establish the Qualitative Department as Senior Project Manager. He had a rapid career progression and was appointed as Head of Project Management, Europe in 2012. In this role, he led a successful team managing healthcare qualitative projects.

With 10 years of experience in healthcare market research, Dino uses his knowledge in all aspects of his work and of the work of his team, from bidding stage to final deliverables.

Dino has strong language skills, with Italian being his mother tongue. He is also fluent in English and speaks German, Spanish, French, and Swedish. Throughout his career, he has lived in 4 different European countries. Travelling remains his main passion and source of inspiration; his interest in different cultures helps him have an open mind in all aspects of his life. Being involved on a daily basis in healthcare studies, Dino has developed a special interest in medicine and healthcare issues, and he is an avid reader of healthcare-related blogs and articles.

“I always give 100% in everything I do in life, determined to be the best I can be, whilst still enjoying work, life, family and friends. I am blessed to work with a team that I respect and admire, and doing a job that is so motivating, interesting and rewarding.”



Local teams


Dino
Lista

Managing Partner of Europe
London, UK

Dino Lista, Managing Partner of Europe, London, UK


Dino co-founded QualWorld in 2014 as Director of Europe. After graduating in communication sciences, he gained a background in market research at EMS as Project Manager. Dino then moved on to WorldOne in 2008, where he helped establish the Qualitative Department as Senior Project Manager. He had a rapid career progression and was appointed as Head of Project Management, Europe in 2012. In this role, he led a successful team managing healthcare qualitative projects.

With 10 years of experience in healthcare market research, Dino uses his knowledge in all aspects of his work and of the work of his team, from bidding stage to final deliverables.

Dino has strong language skills, with Italian being his mother tongue. He is also fluent in English and speaks German, Spanish, French, and Swedish. Throughout his career, he has lived in 4 different European countries. Travelling remains his main passion and source of inspiration; his interest in different cultures helps him have an open mind in all aspects of his life. Being involved on a daily basis in healthcare studies, Dino has developed a special interest in medicine and healthcare issues, and he is an avid reader of healthcare-related blogs and articles.

“I always give 100% in everything I do in life, determined to be the best I can be, whilst still enjoying work, life, family and friends. I am blessed to work with a team that I respect and admire, and doing a job that is so motivating, interesting and rewarding.”

Caroline
Keravel

Managing Partner, Resources
Chambéry, France

Caroline Keravel, Managing Partner, Resources, Chambery, France


Caroline has been working in healthcare market research since 2002. She started her career at A+A managing international qualitative and quantitative project including moderation report writing and resources management. She then joined WorldOne in 2012 where she was the internal and external consultant for the French market, as well as the Global Head of Qualitative Resources & Solutions where she developed a solid network of suppliers in Europe, US & LATAM.

Caroline cofounded QualWorld in 2014. As one of QualWorld partner Caroline focuses on key clients account management as well as developing and managing resources. Caroline has a French university degree in human sciences as well as a MBA in consumer behaviour and market research from San Francisco State University.

Her experience allows Caroline to fully understand needs of research teams for every part of a project and support PMs toward excellence. She is enthusiastic, highly organized and results-oriented. Caroline has high levels of expectation from herself and collaborators when it comes to project delivery which greatly contributes to QualWorld success.

“I could not imagine starting my day without my nice, hot cup of tea. Enjoying small pleasures in a work day is key to finding balance in our fast pace environment.”

Inga
Geniene

Lead Project Manager
Vilnius, Lithuania

Inga Geniene, Lead Project Manager, Vilnius, Lithuania


Inga is a Lead Project Manager of the European team. Her added responsibilities include overseeing the project management team in her territory, providing continuity across projects and client experience and ensuring that all project managers execute and deliver projects in a smooth, timely and efficient manner.

Her responsibilities also include managing custom-designed qualitative studies globally. This involves coordinating internal resources and external partners for facility, fieldwork, and translations.

Inga has been working in market research for 12 years. During her professional career she had the opportunity to work across a variety of sectors and to manage hundreds of different international qualitative and quantitative projects, cope with challenging situations. She has been involved in all stages of surveys, from initiating the project to presenting final results. Inga worked in companies such as WorldOne (currently Sermo), Nielsen and Research Now. She has a bachelor degree in Sociology and is MRS certified.

Inga is passionate about market research and loves the everyday challenges it brings. She believes every day is different and you always need to be on the top of things. When not working, she unwinds through outdoor activities.

“My twin’s smile is my morning coffee and my energy for the day and life!”

Parisa
Sutherland

UK & Nordics Senior Accounts Manager
London, UK

Parisa Sutherland, UK & Nordics Senior Accounts Manager, London, UK


As Senior Project Manager, Parisa has 8 years’ experience in both the qualitative and quantitative markets. Parisa gets the job done and thrives when pushed by our customers to provide quality data collection under challenging conditions.

Parisa has worked in London for more than 8 years in various project management roles for some of market research’s biggest companies, such as ResearchNow. Despite such dedication to the research industry, Parisa has also worked as a business manager in the fashion industry; while not an obvious connection, she likes to use her creative skillset to explore every possible way to meet clients’ needs efficiently and effectively.

Parisa is a devoted mother of two with a very keen interest in fashion and all things design. Parisa enjoys martial arts in her spare time and loves basketball, which she played as an elite in her native Sweden from an early age.

“I have a heart for creativity–so when life gives me lemons, I make chocolate cake and leave everyone wondering how I did it.”

Myriam
Bertheas

Key Accounts Manager
Saint-Etienne, France

Myriam Bertheas, Key Accounts Manager, Saint-Etienne, France


Myriam is our Key Accounts Manager, based in France. She initially joined QualWorld in 2014 in the capacity of Senior Project Manager. She has a strong experience in leading a team of fieldwork coordinators. She has worked on multiple therapeutic areas such as Rheumatology, Cardiology, Oncology, etc. She can create questionnaires, value story and competitive readiness to increase sales of a drug. Since 2015, Myriam has been focusing on projects targeting difficult respondents’ types such as KOLs, Payers, High level physicians and experts across the world.

Prior to joining QualWorld, she started her career at AplusA managing both quantitative and qualitative studies. After this first experience she joined the customer services where she worked on all phases of ad-hoc researches and panel projects in various therapeutic areas. (e.g. writing the survey material, managing the fieldwork, analysing and presenting the results).

Myriam graduated with a Master’s Degree in Marketing and a second one in Management. She has over 15 years of experience in healthcare market research in Europe and the USA.

Myriam is a good listener and a very supportive colleague. She is flexible and proactive and is always trying to make the job easier and more efficient.

“I taught skiing to children and adults for several years. Sport and Nature are important things that I try to transmit to my kids. I like waking up every day and seeing the mountains!”

Roberto
Coletti

Fieldwork Assistant
Rome, Italy

Roberto Coletti, Fieldwork Assistant, Rome, Italy


Roberto moved to London in 2006 where he lived for 5 years and completed a BA (Hons) in Accounting & Finance.

In 2009, Roberto started working in Market Research at WorldOne; at first in the Quantitative department and then as a Qualitative Researcher.

During his time at WorldOne, he worked on many projects and developed strong skills in the field.

Roberto grew fascinated by the healthcare MR world. Once he moved back to Italy, he kept working within the industry as a freelancer.

Roberto joined QualWorld in 2021 and since then he got involved in project management for a variety of projects.

“I love cooking as I can unleash my creativity and use my imagination. It is a continuous learning process: when I make a mistake, I know can do better the next time. I am also passionate about yoga, to me it is a great tool to recenter whenever I feel stressed.”

Branka
Kronz

Senior Research Consultant, Germany Expert
Nuremberg, Germany

Branka Kronz, Senior Research Consultant, Germany Expert, Nuremberg, Germany


Branka Kronz joined QualWorld in 2018 as Senior Research Consultant and internal specialist of Germany. Prior to this she offered her services to QualWorld as a freelancer.

She has been working in healthcare market research in the role of moderator, recruiter and analysts since 2000. As a freelance she worked for Simon Kucher und Partners, GfK, AplusA, SERMO (formerly known as WorldOne), M3 Global Research and for other smaller healthcare research companies.

Branka speaks German and English, Slovenian and Croatian, and has basics in Italian and Hindi. She lived in three countries in Europe and was in India for a six months research stay. With her family Branka now lives in Bavaria. She is still interested in new places and other cultures and travels a lot with her family.

“I can`t imagine starting my day without a strong cup of coffee and a long walk along the river with my neighbor, if the time allows it.”

Karolina
Jasek

Senior Research Consultant, Poland Expert
Gdańsk, Poland

Karolina Jasek, Senior Research Consultant, Poland Expert, Gdańsk, Poland


Karolina has been working in MR since 2008. She started her carrier as a Junior Project Manager then moved to Research Executive and up to Senior Research Executive position. Before joining QualWorld she worked for MR agencies - PMR and then SODA, where she was involved in numerous consumers, B2B and healthcare projects in CEE area.

Karolina holds an MA in Political studies from Pedagogical University of Krakow. She also completed postgraduate studies in market and social research methodology from University of Warsaw. She speaks native Polish, fluent English and basic Spanish.

Being a qual-oriented researcher and moderator, she has extensive experience of conducting projects comprising qualitative and quantitative techniques. Her experience in PM and knowledge of the industry, gives her an ability to plan work perfectly, to meet clients’ expectations. Karolina’s approach to project management is characterised by good awareness of potential risks. She is also a proactive, creative and detailed oriented listener which along with a natural curiosity make her an excellent moderator.

“I love exploring - some call it wanderlust, others a love of travel or regular curiosity - but the fact is that whenever I can, I am out there to learn new places, people, cultures, cuisines. I find happiness in hitchhiking through Balkans, backpacking in Armenia, hiking a volcano in Guatemala or surfing in the Philippines but I also feel joy cycling across my city or simply reading books from different part of the world.”

Simona
Pogosian

Senior Project Manager
Vilnius, Lithuania

Simona Pogosian, Senior Project Manager, Vilnius, Lithuania


Simona is a Senior Project Manager who has been working in the market research industry since 2008. She manages various healthcare market research projects focusing on qualitative fieldwork research. Simona overlooks different project stages and ensures a smooth project execution. She is actively involved in coordinating fieldwork teams, both internally and externally.

She started her career as a research specialist in audiovisual media services and after two years transitioned to healthcare market research (qualitative project manager at WorldOne). Simona joined QualWorld in 2014 in the capacity of Project Manager and was shortly promoted to a Senior position. She holds a bachelor’s degree in public administration along with a master’s degree in management and business administration.

Simona is recognized for her professional attitude and hard work. She is very passionate about market research and believes that every project can be delivered in time with a top quality. She enjoys reading, sports and travelling.

“I love exploring different parts of the world. Meeting new people, tasting local food, praising the residential architecture and art, touring the native neighborhoods with their colorful stories – that’s what motivates me in life.”

Cyril Lafon
de Ribeyrolles

Accounts Payable Coordinator
Saint Etienne, France

Cyril Lafon de Ribeyrolles, Accounts Payable Coordinator, Saint Etienne, France


Cyril has joined the QualWorld team in 2015 in the capacity of Accounts Payable Coordinator, bridging the Resources team and the Accounting department.

Cyril joins QualWorld with a unique set of skills that he developed throughout his career working in all kinds of roles and environments. Prior to joining QualWorld, Cyril successively worked as an account executive for 8 years (management of litigations between the company and customers), as a journalist for 7 years (newspapers and magazines) and as a social worker for 6 years (coaching young adults through their job search).

“I have a special interest for everything that is related to the history of industry from the 17th to the 20th centuries, especially in Lorraine, my home region in France.”

Anne-Claire
Hodasava

Accounting & Administrative Manager
Chambery, France

Anne-Claire Hodasava, Accounting & Administrative Manager, Chambery, France


Formerly a scientific engineer, Anne-Claire showed a real interest in numbers that led her to join QualWorld in the capacity of Assistant Controller in 2014.

Her flexibility and reliability allows her to experience a “cost controller” position inside AREVA. She was in charge of following a 50 millions euros budget, using her software skills to build a strong control system. The recognition of the top management encouraged her to get a financial certificate in order to be legitimized.

Anne-Claire graduated with a Master’s Degree in Accounting and Finance in 2016.

Anne-Claire is recognized for her reliability and her ability to respect timelines. With her strong equipment skills, she’s always ready to help and solve team IT problems.

“I love the flexibility my job implies, because I’m always looking for new tasks and skills. But most of all, what motivates me is the ability to let the figures do the talking!

I can’t imagine my day without a good brainteaser, whether it be solving a professional issue or just playing a Rubik’s Cube.”

Celine
Arcuri

Office Manager
Nice, France

Celine Arcuri, Office Manager, Nice, France


Céline joined QualWorld in 2014, in the capacity of Administrative Assistant. She brings over 15 years of experience in administrative and commercial support, in various types of companies (i.e. bank, supplementary pension organization, consulting company in French labour law).Celine helped bring to QualWorld the administrative structure and organization it needed at a crucial time of fast growth.

She obtained a BA in foreign languages (English and Spanish), in 2002, from the University of Nice in France, with honors.

Céline is recognized for her hard working attitude, her “team spirit” and a strong sense of customer service. She always tries to mix ability and timeliness, in compliance with the procedures.

“I love the variety of tasks my job implies and am always open to discussions. I consider it an achievement whenever I’m able to create a trusting relationship with an interlocutor. Being naturally inquiring and always in search of efficiency, I strive for acquiring new competencies and improving my knowledge.”

Sarah De
Azevedo

Translator & Analyst, Resources
Nantes, France

Sarah De Azevedo , Translator & Analyst, Resources, Nantes, France


Sarah joined the QualWorld team in 2021, initially as an intern while completing her Master’s Degree. After this internship, she joined QualWorld’s Resources team, primarily as a translator and analyst, but she also assists the resources managers as a part of her daily tasks.

At first, she was not destined to work in the healthcare market research industry. She holds a degree in light engineering in performing art. But after a year of working abroad, she decided to go back to languages as she had always been drawn to them. She decided to go through a whole new university journey to achieve this goal and she obtained a Bachelor’s degree in Nordic languages as well as a Master’s degree in specialized translation. This led her to join the QualWorld resources team after a successful internship. Dedicated, patient and flexible, Sarah is also an easy person to work with. Translation and analysis tasks feed her hunger for research and learning.

In her free time, Sarah likes reading, watching movies and cooking.

“I can’t spend a day without my daily book intake. Books have always helped me go through life and they are so great to learn without even thinking about it! Being a translator and analyst kind of feels the same which is why I like it so much.”

Amandine
Hermant-Lorca

Resources Manager
Lille, France

Amandine Hermant-Lorca, Resources Manager, Lille, France


Amandine has been working in the field of healthcare marketing research since 2007, starting her career as a Project Assistant at Interview Partners France, with a specialization in translation and analysis (including transcriptions). She also has 5 years of experience as a freelance senior translator / analyst in healthcare marketing research. These various experiences allowed her to prove her ability to produce quality work under pressure of tight deadlines and demanding clients’ needs.

In 2019, she joined QualWorld as a Resources Coordinator, thus enabling her to make the most of her experiences as both an in-house and freelance translator / analyst. Amandine obtained a Master’s Degree in Translation in 2005 at Lille 3 University and quickly specialized in the field of healthcare which she finds particularly interesting and challenging.

Amandine also gladly shares her experience as a breast cancer patient and admits she made this “life adventure” as she likes to call it a major strength, both professionally and personally. She’s determined, very organized, resilient and has her heart set on providing the greatest satisfaction.

“I was born by the Atlantic Ocean, in Saint Jean de Luz and although I’ve been living most of my life near Lille (Northern France), I am longing to go back there and enjoy the beauty of my natal Basque Country, an inspiring green and blue gem surrounded by the sea and the mountains.”

Anne
Verbeke

Senior Research Consultant
Nordics & Benelux Expert Gothenburg, Sweden

Anne Verbeke, Senior Research Consultant, Nordics & Benelux Specialist Gothenburg, Sweden


Anne joined QualWorld in 2019 as Senior Research Consultant and internal expert of the Nordics and Benelux. She has been working in healthcare market research since 2009 as a translator, simultaneous interpreter, moderator, analyst and researcher.

Anne was born in Belgium and after she finished her MA in Germanic Philology, she moved to Gothenburg, Sweden. Until 2011 she worked as a freelance translator and interpreter. Originally a specialist in the automotive field, she switched to healthcare in 2009 Following a short period at IMS Health (now IQVIA) helping out with recruitment and CATI, she was offered a position of Linguistic Manager at QQFS in 2011. Soon after she also started moderating extensively. When she left QQFS in 2019 as Linguistic Manager and Senior Qualitative Researcher to join QualWorld, her colleagues joked that she probably knew more about certain medical subjects than some of the HCPs themselves.

Anne moderates in Dutch, English and Swedish and she has a good passive knowledge of French, German and Norwegian. She is also a state authorized interpreter with a special healthcare qualification. She is a very good listener and she always aims to make every interview a rewarding and pleasant experience for both the respondent and herself.

“As soon as I have had my double espresso in the morning, I am ready to take on the day’s challenges.”

Leonel
Buchet

Project Manager
Paris, France

Leonel Buchet, Project Manager, Paris, France


Andreea
Ene

Resources Manager & DPO
Lille, France

Andreea Ene, Resources Manager & DPO, Lille, France


Andreea has been working in healthcare market research since 2009. She started her career at Zeste Research, a local, French agency as a Research Assistant, moving up to managing international qualitative projects, but also moderation, analysis, translation and quality assurance. In 2014 she started her freelance activity and focused on medical translation, moderation, analysis and pharmaceutical audits. Andreea obtained a Master’s Degree in Translations and Translation Project Management at the Charles de Gaulle University in Lille. She is trilingual in French-Romanian-English and has some knowledge of Italian and Spanish.

Andreea arrived in France in 2004 as an Erasmus exchange student, from her hometown in Romania, Brasov. Her Transylvanian roots are something that she is very proud of, even though she is now living in the North of France.

In 2019 Andreea joined QualWorld as a Resources Manager, her experience as a translator, moderator and analyst allows Andreea to better grasp the needs and requirements of a project, allowing her to be a reliable support for PMs and resources teams. She is dedicated, very organized and quality-oriented, believes that confidence and sincerity are the key to success.

“I love working at Resources, it can be challenging as well, but it brings so much satisfaction when a project is successfully completed. Market research often equals teamwork and the success of a project is only due to the dedication of all team members having worked on it.”

Sara
Daalder

Senior Consultant, Nordics
Gothenburg, Sweden

Sara Daalder, Senior Consultant, Nordics, Gothenburg, Sweden


Sara started her career in medical market research in 2007 when she joined QQFS as a recruiter. After having worked as a project manager, she mainly focused on moderation, analysis, report writing and translation. Sara held the position of Senior Qualitative Researcher & Moderator Training Manager when she left QQFS in 2020. During her 13 years at the company she also assumed the function of AE administrator.

Sara was born in the Netherlands, grew up in Norway and Sweden, studied in Germany and lived a short while in Denmark. Sara has studied drama, languages and loves writing.

She speaks Swedish, Norwegian, Dutch and English, and understands German fluently.

“I have a genuine care for respondents, clients and colleagues alike, always keeping in mind the humility required to interview people about serious and sometimes private matters. This is what makes my work so enjoyable, I learn from it every day.”

Julia
Kloetzer

Fieldwork Assistant
Belfast, UK

Julia Kloetzer , Fieldwork Assistant, Belfast, UK


Julia has started working in market research as a Research Assistant in 2016 following her degree from the Julius-Maximilians-Universität in Würzburg in European Ethnology and English/American studies.

Since then, she has been engaged in many aspects of the field such as project management of small quantitative satisfaction surveys, assisting large scale quantitative studies, managing research projects using artificial intelligence and supporting qualitative research by means of content analyses.

Before joining QualWorld in 2019 as a Fieldwork Assistant, Julia had worked in Belfast, Northern Ireland for two years. One of them at fDi Intelligence, a research division of the Financial Times, and another year at Kantar Millward Brown.

Moving back to her native Germany in 2018, she has gained experience in psychographic profiling and semantic analysis using machine and deep learning techniques at Symanto.

Julia has since moved back to Belfast. Living abroad for many years, Julia is bilingual in English and her native German. She has immersive cultural and market related knowledge of the UK, Ireland and Germany.

Drawing, either pen on paper or digitally, is one of her many creative passions.

“Playing the guitar since the beginning of 2019 has proven to be more than just a hobby – I wouldn’t want to miss the daily practice, challenges and small but impactful accomplishments that making music has to offer in my life.”

Amélie
Lauvray

Fieldwork Apprentice
Nice, France

Amélie Lauvray , Fieldwork Apprentice, Nice, France


Amélie joined QualWorld in 2021 as a Fieldwork Apprentice. She is currently studying for a Master’s Degree in international trade at the IAE of Nice.

Originally from Alsace, she grew up in a Franco-German environment. She obtained a French and German bachelor’s degree in international business. She lived in Germany for two years and gained work-experience through internships in both countries.

Passionate about international business and marketing, improving languages has always been one of the driving forces behind her studies. Amélie speaks French, German, English, and understands Spanish.

"Being able to exchange with people from different countries, cultures, languages and backgrounds is the driving force of my life. Meeting international people is always very exciting."

Evy
Coquille

Administrative Assistant
Saint Etienne, France

Evy Coquille , Administrative Assistant, Saint Etienne, France


Pascale
Labonne

Administrative Assistant
Nice, France

Pascale Labonne, Administrative Assistant, Nice, France


Pascale joined QualWorld in 2022 and brought with her 25+ years of experience working in the accounting and human resources departments of several large French companies, such as DYSTEL or RETIF.

Pascale has a degree in secretarial and accounting support, which are the fields that she spent most of her career in. She also had the opportunity to develop commercial and marketing skills in some of her past positions.

She is an experienced and versatile member of QualWorld’s administrative team.

When not working, Pascale enjoys theater, both as a teacher and as a comedian. She also practices the art of pottery. And she had the opportunity to travel around the world.

“Joining an international company like QualWorld is an achievement for me. I can work in various and exciting fields with colleagues of all nationalities. For me sharing cultures is very important.”

Hendrik
Tebbe

Research Consultant
Hanover, Germany

Hendrik Tebbe, Research Consultant, Hanover, Germany


Anne-Laure
Lunsford

Executive Assistant
Copenhagen, Denmark

Anne-Laure Lunsford, Executive Assistant, Copenhagen, Denmark


Anne-Laure joined QualWorld team in 2021, in the role of Executive Assistant, working very closely with the CEO, and comes with 15 years of experience as a Supply Chain Expert having worked with different companies around the globe.

After obtaining her Master’s Degree in the University of Bordeaux, she started her international journey in Denmark. She then kept on work and growing in different positions within Danish, UK, French and American companies, from smaller roles to managing and leading positions where she ended with the responsibility of billions of dollars of inventory.

The common denominator in this journey is Anne-Laure passion for learning, growing, and working in multi-cultural environments, mixed with her taste for working with numbers that tell a story.

“I love being surrounded with people from all horizons with a curious mind and willingness to share their experience and life stories. I feel it is the best way to keep on learning and growing as a person and it brings much fun in our daily lives.”

Birama
Ndiaye

Compliance & Quality Assistance Executive
Rennes, France

Anne-Laure Lunsford, Compliance & Quality Assistance Executive, Rennes, France


Maureen
Day McLaughlin

Managing Partner of North America
North Carolina, USA

Maureen Day McLaughlin, Managing Partner of North America, North Carolina, USA


Maureen has been the Managing Partner of North America since 2014.

Maureen started her career as a social worker, then transitioned into the field of pharmaceutical marketing research. Her extensive experience fielding both domestic and international qualitative research, coupled with experience working in a healthcare setting, provides her an educated perspective on healthcare marketing research.

Maureen has her BS in social work and has completed some graduate course work as well. She has worked in the industry in a variety of roles. Prior to co-founding QualWorld, she has held positions at WorldOne, GfK Healthcare, TVG, and ICR in the role of Head of Qualitative Project Management, Director, Project Manager and Senior Field Manager. During this time, she has managed both qualitative and quantitative research, but her main concentration has been qualitative.

Maureen enjoys working in such an innovative industry and company that she calls a family of friends. She values the ability to learn and grow in such an international and diverse community.

“In my daily life I enjoy spending time in the outdoors whether it’s walking my dogs or gardening. I have belonged to a local organic gardening group for several years and continue to enjoy this. When possible, my husband and I also like to travel and explore the world around us.”

Alicia
Parrish

Lead Project Manager
Florida, USA

Alicia Parrish, Lead Project Manager, Florida, USA


Alicia has been with Qual World since the beginning of 2014. She is the Lead Project Manager of the US team. Her added responsibilities include overseeing the project management team in her territory, providing continuity across projects and client experience and ensuring that all project managers execute and deliver projects in a smooth, timely and efficient manner.

Prior to working at QualWorld, she worked for Sermo as a Project Manager managing domestic and international studies. Her journey in market research began at Olson Research Group where she helped lead and build their qualitative team as top Senior Project Manager.

Alicia has more than 12 years’ experience working in the pharmaceutical market research industry. She has an immense amount of experience in project management, building and maintaining new and existing client relationships.

Alicia is extremely detail oriented. Her creativity largely contributes to her ability to manage difficult projects efficiently and effectively within tight timeframes. In all positions she has held, she takes pride in managing large, difficult studies from inception to completion while making sure to manage her client’s expectations.

“I come from a big family and I am very family oriented. I love to cook and spend quality time with those closest to me. I love the beach, water sports (especially snorkeling) and swimming in the ocean on a nice summer day.”

Chad
Miller

Key Accounts Manager
Colorado, USA

Chad Miller, Key Accounts Manager, Colorado, USA


Chad joined QualWorld’s project management team in 2014. Prior to working at QualWorld, he led the Qualitative Fieldwork Department at Benenson Strategy Group, a top American strategic research consultancy and pollster for the Democratic National Committee. Previously, he managed the Fieldwork Department at the Analytical Group in Scottsdale, Arizona and began his career in market research at Plaza Research, as the Assistant Director of their Phoenix office.

He started in qualitative research in 2004 and has a vast background in fieldwork, project management and client services in consumer, healthcare, and political market research. Chad pursued his Bachelor of Science in business administration at Eastern New Mexico University in Portales, New Mexico.

Chad prides himself on being very client oriented; he knows the value of making clients satisfied by obtaining the opinions of exactly the type of respondents they are looking for and not just any run-of-the-mill respondent. He works with his clients on a daily basis to make sure all bases are covered and that they are getting exactly what they want out of their project.

“A native of Colorado, I love the great outdoors and like to hike and swim. In my free time I can be found shopping, traveling, dining out, seeing a movie, or spending a night out with friends. I believe the best things in life are laughing and good, strong coffee, and I could not live my life without either.”

Michele
Mammarella

Project Manager
Pennsylvania, USA

Michele Mammarella, Project Manager, Pennsylvania, USA


Michele joined QualWorld in late 2016. Her primary work focus is project management, both for domestic and international projects. Michele also has been providing moderation services since 2019.

Michele has many years of experience in the administrative role. She excels in the areas of organization and communication, believing that these areas are what create a successful business environment. In the years prior to joining QualWorld, Michele worked in the administrative capacity to several small businesses. She maximized efficiency in these environments by using careful attention to detail and her strong office skillset. She enjoys the daily interactions with her directors, colleagues, and clients alike.

“Living in the suburbs of Philadelphia, I’m just a car drive away from all the of things that make me the happiest – the beach, daytrips to NYC, and camping in the Pocono mountains. If I’m not in one of those three places, you can find me outdoors spending time with my husband, kids and dogs. Old architecture, black and white photography, a campfire on a warm summer evening, and a nice glass of wine are all things that bring me joy.”

Sophie
Beydon

Project Manager
North Carolina, USA

Sophie Beydon, Project Manager, North Carolina, USA


Sophie joined QualWorld in 2019 as fieldwork assistant to support project managers and assist with administrative tasks.

Sophie has a Master degree in Finance. After graduating, she occupied various positions in the banking sector as Financial Controller and Risk Manager.

She is French and lived 4 years in China (where she seized the opportunity to learn Mandarin) and is now based in Charlotte, NC. Living in different countries gave her a new perspective to appreciate other cultures, develop new skills and a big sense of adaptability.

“I love to spend time with my family and hope to instil in my kids a sense of curiosity about the world and a passion for travel. I also really like interior design and of course enjoy French cuisine.”

Kodi
Joy

Fieldwork Assistant
Colorado, USA

Kodi Joy, Fieldwork Assistant, Colorado, USA


Kodi joined QualWorld as a Fieldwork Assistant in 2022.

He graduated from Ultimate Medical Academy in February 2021 with an associate in Healthcare Administration. In March of 2021, he attended Purdue Global University, receiving a Bachelor of Science in Health and wellness. There he learned the importance of nutrition, supplements, exercises, meditation, stress management, and the spiritual aspects of healing.

Kodi likes this quote of the World Health Organization (1948): “Health is a state of complete physical, mental and social well-being, and not merely the absence of disease and infirmity.”

Brandy Lau

Managing Partner of Asia
London, UK

Brandy Lau, Managing Partner of Asia, London, UK


Brandy Lau is QualWorld’s Managing Partner Asia, responsible for all Asian operations. She co-founded QualWorld in 2014. She has been working as a qualitative researcher, project manager and moderator since 2003. She specializes in healthcare market research. Over the years, Brandy has provided valuable assistance in moderation, project management and execution in mainland China, Taiwan and Hong Kong.

Brandy has experience in a broad range of different types of research, such as product positioning and repositioning, brand image testing, advertising tests, detail aid testing patient pathways, concept testing, segmentations, exploratory and innovative medical device testing, etc.

Brandy graduated from medical school. Her moderation skills are of very high standard. Many clients request her to moderate qualitative studies in Chinese due to her ability to manage challenging discussion guides and tough interviews with a firm and pragmatic approach. Prior to launching the Asian operations of QualWorld Brandy was the Head of Qualitative Project Management at WorldOne from 2008 to 2013, and client’s executive, Senior project manager in Synovate Healthcare from 2003 to 2008.

““I want my daughters to be healthy and be able to reach their dreams, I want them to travel as many places as they can in order to see this beautiful world, enjoy their life with their loved ones. This motivates me to work hard every day.”

Shabeer Khan

Panel Manager
Bangalore, India

Shabeer Khan, Panel Manager, Bangalore, India


Shabeer started his career as a project manager in automotive research, then transitioned into the field of pharmaceutical and medical device marketing research. He has extensive experience fielding both domestic and international qualitative and quantitative healthcare projects.

Shabeer has his MS in Microbiology and has completed executive MBA as well. He has worked in the industry since 2007 and played a variety of roles. Prior to joining QualWorld, he has held positions at Optimal Strategix Group, Manthan Panels and Harrisinteractive. At Optimal Strategix he was responsible for Global Qualitative and Quantitative Healthcare Fieldwork. During this time, he was involved in project bidding and feasibility, streamlining the field management process and setting up custom healthcare panel.

Shabeer enjoys working in MR Healthcare industry. He values the ability to learn and grow in such an international and diverse community. He is hardworking, honest and ready to help his colleagues.

In his free time, Shabeer writes Urdu Poetry, enjoys helping underprivileged children and take part in community service.

“In my daily life I start my day with prayers and give 100% in whatever I do.”

Mami Anzai

Senior Research Consultant, Japan Expert
Hong Kong

Mami Anzai, Senior Research Consultant, Japan Expert, Hong Kong


Mami has joined QualWorld in 2015 as a Senior Project Manager to manage the studies in Asia. As a Japanese native, she is also responsible for resources expansion and business development in Japan. While working as a Senior Project Manager, she also started moderation for Japan studies and she has gained in-depth experience in working on different types of studies such as product profile evaluation, message and concept testing, product positioning studies, treatment landscape studies, Patient’s journey, device testing, logo, brand name and label testing, pricing and market access evaluation, or evaluation of unmet needs. She has been working in the capacity of Senior Research Consultant Japan Expert since 2018.

She started her career in the hospitality industry after she moved to Hong Kong where she gained experience in marketing, business development, and recruitment consulting. She transitioned to the market research field in 2009, joining WorldOne (currently Sermo) where she was responsible for handling healthcare quantitative, qualitative, and market track studies in Asia especially in Japan. Mami was also involved in setting up the call center in Dalian (China), especially with staff recruitment and training. Prior to joining QualWorld in 2015, she worked at SSI (current Dynata) where she handled B2B CATI studies in various countries in Europe, USA, Middle East, and Asia.

Mami has strong interpersonal and communication skills. Her friendly, sincere and easy-going personality, as well as strong sense of responsibility, are recognized by her clients, business partners and colleagues.

“Challenges motivate me. I like to start from scratch and to be the first person to do the things and to be the only person who can do certain things in the company. I am also interested in seeing and learning different cultures, so I like to travel.”

Yoyo Yang

Senior Project Manager
Hong Kong

Yoyo Yang, Senior Project Manager, Hong Kong


Yoyo is a Senior Project Manager at QualWorld. Being in market research field for over 5 years, she obtained an extensive exposure in both quantitative and qualitative studies primarily in pharmaceutical and healthcare industries.

She has developed a solid experience and interest in managing hundreds of projects covering a wide range of medical conditions. Besides this, Yoyo also successfully developed close relationships with several clients and acts as their designated moderator for focus groups and personal interviews in several markets such as Hong Kong, Taiwan, and China.

Yoyo is self-confident and hardworking. She is eager to maintain a high standard of work. Yoyo is a keen learner and loves taking on new challenges. She always tries her best to be passionate and creative for the job and believes that working as a part of team is a must in order to build innovative solutions.

“I have a lovely family. They play an important role in my life. Without them, life wouldn’t be the same. They are my biggest motivation.”

Aysha Sunain

Administrative Assistant
Bengalore, India

Aysha Sunain, Administrative Assistant, Bengalore, India


Before joining QualWorld in 2021 in the capacity of Administrative Assistant, Aysha was assisting her brother with social media management of his coffee business.

Aysha is from Hassan city, located in southern India which is about 200 kilometers from Bangalore. It is popularly known as the Malnad region for its abundant coffee plantation.

She graduated in Human Resources management and later obtained a Master’s degree in commerce.

“I start my day with prayers, a cup of coffee, and positive thoughts. I love cooking and spending time with my family.”

Joanna Wong

Project Manager
Hong Kong

Joanna Wong, Project manager, Hong Kong


Joanna Wong first joined the QualWorld team as a transcriber before becoming a Project Manager in 2019.

Before starting this wonderful journey in market research, she graduated from Brock University in Canada with a major in BA Psychology. After some experience in customer service and administrative roles, she then finished her post-graduation certificate at Seneca College in Canada studying Human Resource Management with honors.

Joanna speaks English, Cantonese and Mandarin. She is self-motivated and extremely organized. In her free time, she likes to go hiking with family and friends or read a good novel (preferably psychological thrillers) with a coffee in hand.

“You only fail when you stop trying is my motto and what keeps me going everyday.”

Nawaz Khan

Panel Manager Assistant
Bengalore, India

Nawaz Khan, Panel Manager Assistant, Bengalore, India


Nawaz Khan, who is based in India, joined the QualWorld team in February 2022 as a PanelManager Assistant.

He previously worked for an emerging firm in the back-end office industry based in India as a floor lead for 2 years, and he was awarded the Overachiever Award and Exemplary Character Award at the company's annual award ceremony.

Nawaz enjoys the challenges of working in market research and considers it an opportunity to grow and flourish both professionally and personally.

When he is not working, he loves playing cricket and also follows it very passionately. He also enjoys exploring new places with friends.

"I believe that everything that comes our way will have a positive impact on our lives."

Mohammed Akbar Khan

Panal Manager Assistant
Bengalore, India

Mohammed Akbar Khan, Panel Manager Assistant, Bengalore, India


Akbar joined QualWorld in 2022, in the capacity of Panel Manager Assistant. He has worked in the industry since 2020 and played a variety of roles. Before joining QualWorld He previously worked for an emerging firm in the back-end office industry as a Process Associate.

He obtained a Bachelor of Commerce, from the University of Bangalore in India. He believes that working as a team is a must to improve productivity and bring better results.

Akbar enjoys working in the MR Healthcare industry. He values learning and growing in such an international and diverse community. He is a keen learner, self-confident, hardworking,and loves taking on new challenges.

In his free time, Akbar enjoys traveling and exploring new places. He loves gardening, reading books, and playing games such as cricket, football, etc.

“In my daily life, I start my day with exercise and a hot cup of tea, which makes me proactive.”

Lubna Syeda

Panal Manager Assistant
Bengalore, India

Lubna Syeda, Panel Manager Assistant, Bengalore, India


Lubna joined QualWorld in April 2022 in the capacity of Panel Manager Assistant with the Panel Management team.

Prior to transitioning to market research, Lubna worked for an emerging firm as Back-end office support & Medical Transcriptionist. She is passionate about market research and loves the everyday challenges it brings and enjoys the daily interactions with the Project Managers and other colleagues across organizations.

She believes every day is different and that one always needs to be on the top of things.

“When not working, I enjoy spending time with family and friends, cooking, listening to music and going on long drives, ideally near water. I could not imagine starting my day without my nice, hot cup of tea. Enjoying small pleasures in a workday is key to finding balance in our fast-paced environment.”

Siying Zhang

Fieldwork Assistant
Shanghai, China

Siying Zhang, Fieldwork Assistant, Shanghai, China


Shiho Sayama

Research Consultant
Miyagi, Japan

Shiho Sayama, Research Consultant, Miyagi, Japan


Shiho has been a research consultant at QualWorld since 2022. Her primary role is translation and analysis in English and Japanese.

She started her market research career at Nielsen in 2013, where she trained as a neurophysiologist in the United States and conducted neuromarketing research in Australia, Japan, and several other Asian countries.

Following the career, she joined an orthopedic device company, BSN medical, as one of the first members in Japan, where she was committed to establishing new business in the Japanese market, developing networks and relationships with clients, doctors, and business partners, and conducting marketing and promotional activities in hospitals and clinics nationwide.

She also has experience in translation and data processing of pharmacovigilance for major global pharmaceutical companies.

Her modest and attentive attitude allows for smooth communication, and she approaches challenges with a flexible frame of mind.

“My work has expanded my world and given me countless opportunities to travel to meet people from different backgrounds. I value meeting people and building connections at work because no business can be done alone, and I have worked with people who have always inspired me and made me want to learn more.”